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Thoughts on how the Social 'Net Works with Teens

I just read danah boyd's articulate set of observations on the apparent socioeconomic split between the young users of MySpace and Facebook. If you're curious about this too, you should definitely read the essay, but this may be the summarizing excerpt:

The goodie two shoes, jocks, athletes, or other "good" kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we'd call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

MySpace is still home for Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids, and other kids who didn't play into the dominant high school popularity paradigm. These are kids whose parents didn't go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.

...of course, this can read like broad generalization without allowing yourself context. So don't go yapping your mouth without reading the whole thing.

I certainly approach this subject with my own biases that aren't secret at all. In fact, it's plastered on my MySpace profile. I actually hate MySpace as a site/service, and I am not interested in building my profile. I have an account because of all of you. Primarily from the perspective of someone who has worked on the Web for the past 8 years (yet also as a John Q. Public user), I loathe MySpace and wish I could take all my friends with me to Facebook. (Fwiw, I used to love Friendster too, and I thought Orkut was decent). To my earlier point about the above quote providing only an illustrative takeaway, I'd never classify myself—not now and certainly not when I was a teen—as hegemonic. But I digress, as the article certainly wasn't about me at all. I often forget I haven't been a teen for a long while. Perhaps, if I'm so inspired by how uninspiring MySpace is, I'll write some more on how MySpace is not....well, my space.

So now, in addition to being a web usability and aesthetic train wreck, MySpace can now come with a social stigma too! Just as one's realization of being perceived as underclass can manifest into a "Fuck the world, and I know you're looking at me!" sentiment offline, I wonder how the MySpace kids would react if presented with this information. How would they metaphorically add more piercings or let their pants sag lower?

Although Facebook was love upon account activation for me (so was tribe.net, by the way) and MySpace the opposite, I continue to maintain accounts on both (Tribe too). After all, it's the Network Effect at work here, and I'm interested in keeping touch with all my people, not just my informed friends, those who were fortunate enough to leap across the digital divide sooner than others.

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Comments

Funny. I was just writing a post titled "Should I bother with Facebook?" I am not a fan of social networking sites, because I think they are boring. I begrudgingly joined MySpace because of a couple people I want to keep in touch with who insist on using it as their primary Internet communication method.

So I ask you ... what is so great about Facebook? Because of my new job, I've been reading post after post by all manner of geeks saying how fabulous it is and touting all the apps. I concede that it is prettier and more functional, but what's not boring about it? (BTW, I think it is just as bad as MySpace at generating artificial pageviews by making everything a three-step process)

Essay over. You're on my feedreader, so beware ....
Bwahahahaha

Thanks, Marcia, for the thoughtful comment and the maniacal laugh.

I agree, they can be really boring—especially when the interactions require more work than I'm willing to invest (e.g. simply logging into Myspace and contacting a friend is usually too painful for me to keep my interest). I have to disagree about Facebook being just as guilty of dragging out processes for more page views. Updates to things like messages and Wall posts for example are nice and AJAXy and happen without a page reload.

What's not boring (maybe even exciting) about it for me comes from the vast range of types of interactions the Facebook platform allows people to have. I can, for example, facilitate a serious, business-related introduction between to former colleagues or I can bite you and add you to my Zombie army. The open architecture behind Facebook plugins ensures that the users themselves will make sure things stay interesting; no need for the site maintainers to add new features.

I think another requirement to keep users engaged is to make it easy. Facebook's concept of the News Feed, in which one can effortlessly stay on top of what their contacts are doing, puts to shame the boring, time-consuming way to get the same info from somewhere like MySpace.

I could keep going; perhaps a "Why I like Facebook" post is in order.

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