I recently attended one of Tiffany Shlain's talks on "Creating Award Winning Websites" that Terrie told me about. For what I got to hear (typical of me to be 30 minutes late), it was really informative. I've had some trouble locating her notes online, but I did find this.

She talked a bit on the evaluation process for the Webby Awards, and what I thought was cool was that the criteria has expanded by another tier. She identified the obvious things a good site should have:

• Content
• Structure & Navigation
• Visual Design
• Interactivity
• Functionality
• Overall Experience

...you know, the no-brainers. She made a joke about how nice it would be if functionality were simply a given.

But then she went on to talk about the next set of hurdles your site needs to jump through to stand out to her judges:

• Humanity
• Trust
• Access
• Mobility
• Simplicity

You know things are evolving when humanity makes it on the list.